The Lunar New Year has arrived, symbolizing longevity, peace and prosperity. Many products from global cosmetic companies are celebrating the new year. Following the growth of online reality and metaverse events over the past year, some brands have decided to celebrate the occasion with NFT cosmetic products and art toys in different categories. Others specialize in traditional cosmetics adorned with beautiful Chinese-style prints. Here is BeautyMatter’s curated list of notable launches related to the Year of the Rabbit:
Florasis: Ethereal Charm Set (Year of the Rabbit) ($165) is inspired by the “artistic grace and cold-blooded strength of a rabbit who succeeds with calm determination.” The set includes a balancing foundation with flower essences that fights sebum, moisturizes, maintains firmness and smoothes the skin. Blooming Rouge Long-Lasting Liquid Lipstick has a lightweight matte texture that delivers intense color and wear. Flawless Jade Shine Liquid Lipstick gives lips a dewy mirror finish. Flawless Jade Breathable Setting Powder uses zircon milling technology to produce a lightweight texture designed to make powder as light as air. Finally, Ginseng Care Lip Balm is a gel lip mask that gently nourishes, hydrates and soothes lips without leaving a greasy sheen.
The set is housed in a dark blue double cosmetic case with delicate engraved gold details. The top level of the box leads to a large mirror surrounded by a gold metal plate. The gift also includes accessories and stationery: cosmetic sponge, bracelet, greeting card, three red envelopes (to symbolize good luck and ward off evil spirits), Spring Festival couplets (to express sincere blessings and best wishes).
Creed Fragrances x Lala Curio x RobbiART: The Year of the Rabbit Fragrance Discovery Set ($167) celebrates the holiday season with three 10ml bottles of the brand’s best-selling signature fragrances: Aventus, Silver Mountain Water and Millésime Impérial. The set was created in collaboration with Lala Curio, a home decor brand that “resurrects vintage crafts for modern, timeless interiors” with a focus on hand-painted and Chinese-inspired embroidery. The box features two illustrated rabbits leaning against each other to form a circle on which the Creed logo will sit, which is said to symbolize the unity of family and friends at the holiday. The red leather wallet ($173), also created in collaboration with Lala Curio, symbolizes the tradition of red envelopes. Red saffiano leather wallet with gold foil embossed Creed logo. Inside, on a beige suede lining, there are eight 1.7ml fragrance samples: Aventus, Silver Mountain Water, Green Irish Tweed, Millésime Impérial, Aventus for Her, Love in White, Wind Flowers and Royal Princess Oud.
The brand has also teamed up with toy brand RobbiART to release what it calls “the world’s first scented art toy.” Inspired by the same inspiration as the previously mentioned fragrance line, this robotic toy is a translucent red bunny with flowers growing inside. It is available in two sizes, both equipped with a chip that allows consumers to scan their left foot and detect NFTs. The product has a removable backpack with a ceramic label scented with the popular Creed Silver Mountain Water fragrance. The toy will appear in physical stores around the world as a 3D video, as well as in virtual worlds along with other popular characters in China.
Maybelline New York x Lune Zhang: The cosmetics company has teamed up with French-Chinese artist Lune Zhang for a campaign featuring the artist Namito, a bunny that represents “a spirit that yearns for freedom and happiness.” Namito wore a bright red polka dot dress and sported a matching red bob hairstyle with large white ears that stuck out at the back, embellished with bright red matte ink packaging in the three limited edition Fitme Flush Tint, Hypersharp Extreme Liner and Superstay.
The collaboration also included a live event at Raffles City Shanghai where attendees were encouraged to take selfies and stream the collection’s launch live on social media. Entrants have a chance to win the complete Maybelline x Lune Zhang collection. The installation also includes a treasure map that guides shoppers through the space, engaging them in activities such as scanning a QR code to receive a custom-made Earl Gray orange latte made at Algebrait, a coffee chain in Suzhou, China. The brand also released a video documenting the adventures of Namito from New York to Shanghai, a character considered an urban explorer.
The Creme Shop x Hello Kitty: The Creme Shop teamed up with Hello Kitty to create the Lunar New Year collection. The entire collection is housed in a heart-shaped box featuring Hello Kitty wearing a bunny tiara and a signature bow on her left ear. The My Lucky Star Printed Essence Mask Pack of Three ($10) features classic Hello Kitty illustrations on the forehead and a Lunar New Year themed Hello Kitty bunny on each cheek. The mask is pale pink in color, decorated with a traditional Asian gold pattern and bright red flowers. Golden wealth! The Hydrating Hydrogel Eye Patch ($4.50) comes in a similar pastel pink with a Lunar New Year-themed Hello Kitty print. My Melody Macaron Golden Kiwi Flavored Lip Balm ($10) comes in a mini, stylish round shell with a Hello Kitty print. The set of five brushes ($18) features pink ombre grips and a Lunar New Year Hello Kitty illustration at the bottom of each brush. The Moon Gaze 9 Palette ($16) features shimmery champagne gold, deep blood red, and orange. Its packaging is adorned with gold details, and the front of the palette lid depicts Hello Kitty and two Lunar New Year rabbit friends gathered around the coin to symbolize good luck. The collection also includes a multipurpose makeup blender ($7) with a Chinese New Year graphic of Hello Kitty, two matching nail files ($5) and a set of 50 nail stickers + clear polish ( $10) with different stickers. representing the Chinese New Year.
Estee Lauder: Continuing the theme of cute characters, Estee Lauder launched the Radiance in Bloom collection, featuring four limited-edition products adorned with fluffy cartoon bunnies and flowers. The Radiance In Bloom Lunar New Year Eyeshadow Palette ($58) comes in eight shades, including hot gold, pale pink and deep red; four colors are embellished with floral print. An image of a biscuit brown bunny adorns the mirror inside the palette lid, while soft pink flowers complement his rosy cheeks. The appearance of the palette is in the popular red envelope shape adorned with flowers. The Lunar New Year Lipstick ($38) is available in 669 Thrill Me, a deep brick red. The packaging of the product is a sleek, shiny, wet red box adorned with the same bunny and floral illustration, which contains a golden tube engraved with spring flowers. Year Of The Rabbit Compact Powder ($175) is a reusable compact powder in the shape of a rabbit, set with silver crystal cabochons and ruby-encrusted ears and eyes. Lunar New Year Advanced Night Repair Serum ($115) adds a touch of Lunar New Year to the brand’s best-selling nourishing serum, packaged in the same bright red with cartoon spring flowers and a rich gold applicator that perfectly captures the holiday spirit. . Finally, the limited edition jar of Advanced Night Repair Eye Supercharged Gel-Creme ($72), the brand’s classic, comes in a bright red package.
Post time: Feb-03-2023